Hero Ultra's electric scooter Velociti

HERO EXPORTS Private Limited (HE), an affiliate of Hero Cycles Ltd has entered into a Joint Venture with Ultra Motor Company (UMC), a global electric vehicle company based in UK. Under the aegis of the new venture, two new models ’Velociti’- an Electric Scooter with extra speed, and ’Optima’- an Electric Scooter with extra range have been developed.
Velociti is based on the patented impulse inertia technology that gives it a higher speed of 40 km per hour and a better torque to help scale gradients. It comes with a powerful motor of 500 watts that delivers a peak motor output of 1000 watts and a range of 50 km per charge, under standard test conditions. Velociti has a powerful 48V/ 24 AH sealed lead acid battery, hydraulic disc brakes in the front and drum brakes in the rear wheel, and is supported by the telescopic suspension system.
Priced at Rs. 34,000/- (ex-showroom Delhi) Velociti will be available across select showrooms in north, west and south India initially. Targeted largely at the 28 year plus, evolved commuter, Velociti will be available in two colour options - Silver and Burgundy.
‘Optima’ is a new addition to the already existing range of seven models of basic electric scooters of Hero Ultra. The largest selling model Maxi, rated as the Best Electric Two Wheeler by Bike India, a leading two-wheeler magazine, contributes to about 80 per cent of the sales for the company. Hence keeping in mind the same performance parameters and to give a new variant to the consumer ’Optima’ has been launched with new looks and design. The ’Optima’ delivers a range of 70 km per charge and a maximum speed of 25 km per hour.
Hero Cycles Limited had earlier in October 2006, signed a technical collaboration-cum-joint marketing agreement with Ultra Motor Company, to produce and jointly market the current range of "Hero Electric - Ultra Powered’ electric two wheelers in India. In the last six months both the companies understood the strength of the market, witnessed a good response and aggressively rolled out 57 joint dealerships across north and west India.
About Ultra Motors: Ultra Motor Company Limited is a privately held English company formed in 2002 around a patented technology of a Russian inventor. UMC has wholly-owned subsidiaries in India, Russia, China, Taiwan and USA. The Company has secured equity investments from international strategic partners and investors. Ultra Motor Company (UMC) has commercialized its propriety electric motor technology, which promises high-end performance in a robust, low cost solution to satisfy the vast, unmet need for electric vehicle in India and Southeast Asia.
About Hero: Hero Exports Private Limited is an affiliate of Hero Cycle Limited, a part of the USD three billion Hero Group. From a modest beginning of mere 25 bicycles in the year 1956, Hero Cycles produces over 18,500 cycles a day today, the highest in global reckoning – a feat that has given Hero Cycles, a place in the ’Guinness Book of World Records’.